In 2008, Synergy Communications made a bold move. The 2008 seminar featured world marketing and branding guru- Dr. Kevin Lane Keller as keynote presenter. Dr. Keller is the E.B. Osborne Professor of Marketing at the Tuck School of Business, Dartmouth College. Professor Keller is acknowledged as one of the international leaders in the study of brands and branding. He has served as brand confidant to marketers for some of the worlds most powerful brands including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter and Gamble, and SAB Miller. He is also the author of the text Strategic Brand Management, heralded as the “bible of branding” and co-author with Philip Kotler, the father of modern marketing of the best selling marketing text, Marketing Management.

 

 

This year we introduced an exciting pre-seminar feature, the Exclusive Speaker Dinner Brand Forum geared at sponsors and a limited number of CEO’s and senior executives. On April 15, VIP delegates gathered at the elegant Terra Nova All Suites hotel for a small closed door session with Dr. Kevin Lane Keller. It was indeed a rare opportunity for the attendees who interacted with, listened to and got some practical tips from Dr. Keller. Some even got their pictures taken with the guru. The keynote presentation focused on, critical issues facing brand decision makers in developing countries, specifically Jamaica. Panel presentations were also made by Mark Thomas, Manager, Jamaica Trade and Invest and the very poised Grace Silvera, International Marketing Director Diageo Jamaica (Red Stripe).The evening’s forum was ably moderated by Harry Smith, Digicel Executive-in-Residence, Mona School of Business and as some would agree, Jamaica’s number one Marketing man.

• International Seminar

On April 16 a number of CEO’s and marketing and communication executives from major corporate entities gather together at the Jamaica Pegasus Hotel for the all-day international seminar. The seminar focused on the theme, Strategic Brand Management: The New Brand Imperatives. Throughout the day, delegates were treated to Dr. Keller’s sensational presentations.  Additionally, participants said they enjoyed the sumptuous foods that were part of the all-inclusive seminar package. Overall the event was deemed a success and delegates felt that the values received were well worth their investments.  Look out for the 2009 event.