IN THE PRESS
MEDIA RELEASE
FOR IMMEDIATE RELEASE
Experiential marketing guru Bernd H. Schmitt for Marketing & Brand Seminar
Kingston: May 26: World Authority on Experiential Marketing and Brand Innovation Icon, Dr. Bernd Schmitt will be the featured presenter at this year’s annual Marketing Excellence & Brand Leadership Seminar from Synergy Communications. Billed, Managing the Brand Experience: Sense, Feel, Think, Act, Relate, the event will be held at the Hilton Kingston Hotel on Wednesday, June 10.
Bernd Schmitt (PhD, Cornell University) is Robert D. Calkins Professor of International Business at Columbia Business School, New York and Director of the Centre on Global Brand Leadership; the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. His business and marketing frameworks are used across the world by small and large companies to gain competitive advantage and to spur growth.
According to Schmitt in his global best seller “Experiential Marketing,” “The degree to which a company is able to deliver a desirable customer experience – and to use information technology, brands, and integrated communications and entertainment to do so - will largely determine its success in the global marketplace of the new millennium.”
His client list reads like a ‘Who is Who’ of Wall Street, with the likes of Microsoft, Intel, American Express, Samsung, Sony, Vodafone, Procter and Gamble, Pfizer, DuPont, Audi, Philip Morris, Siemens, Eli Lilly, Estee Lauder, Unilever, Henkel, Hewlett-Packard, Ericsson, Hilton Hotels, Telefonica, Volkswagen, LVMH and Motorola.
Heralded by Business Week for his “fertile mind” and “artsy downtown attitude,” Dr. Schmitt has authored and co-authored more than 50 articles in marketing and contributed to psychology journals and seven books including the acclaimed “Experiential Marketing” and “Customer Experience Management,” which have both been translated into more than 16 languages. His book “Big Think Strategy” (Harvard Business School Press, 2007) shows business leaders how to leverage creative ideas and leave small, conventional thinking behind.
- Participants will learn how to create an attractive customer experience for the brand and will be exposed to
- Key concepts and tools of experiential branding will be discussed
- Participants will design an experience strategy and implement it
- Numerous applications of successful experiential marketing will be examined, ranging from consumer electronics and telecom to cars, airlines, to financial services, from brands like Apple, Samsung, Mini and Vodafone.
- The seminar will be highly interactive with several planning exercises for participants
A special pre-seminar feature of the 2009 programme will be an ultra exclusive closed door dinner forum, set for Tuesday June 9 at the Terra Nova All Suite Hotel starting at 6:00pm. The session targets a limited number of CEOs, Chief Marketing Officers and other C-Level executives.
The topic for this session is Big Think Strategy: How to Build Brand Icons. Schmitt will show senior executives how to bring bold thinking into their brand strategy by sourcing big ideas and executing them creatively. In his presentation, he will draw on years of advice to corporate leaders on brands and experience strategies.
He will use abundant examples including Starbucks, Audi, BP’s “Beyond Petroleum” and Dove’s Campaign for Real Beauty” to illustrate how big think strategy applies to brand building. The presentation will conclude with a focus on organizational issues.
This premier learning event is targeted at CEOs, Agency Heads, Marketing Directors, Communication Directors, Brand Managers, Brand Assistants, Product Designers, promotion managers, and advertising professionals, business strategists, consultants, sales executives and not to be left out, tertiary students of marketing and communications.
Sponsors include Superbrands Caribbean, Television Jamaica (TVJ), Hilton Kingston, Nationwide 90, CVM Television and AV Concepts.
About the Marketing Excellence & Brand Leadership Seminar:
Registration for the seminar starts at US$475 for groups of 5 or more and goes up to US$550 for individuals. The fee for the Exclusive Dinner Brand Forum is US$500. Seminar Fees include lunch, two coffee breaks, seminar materials and Synergy Communications certificate, co-signed by Dr. Bernd Schmitt.
The Marketing Excellence & Brand Leadership Seminar which is hosted by Synergy Communications, is Jamaica’s only dedicated annual platform for detailed marketing thought and the exchange of leading edge ideas and brand best practices and as such has become a calendar event.
In 2008, Synergy Communications hosted Dr. Kevin Lane Keller, international marketing guru, co-author with Philip Kotler (father of modern marketing) of the best selling text on marketing, ‘Marketing Management” and brand confidant for some of the world’s most powerful brands. Since its inception, the seminar has featured leading local strategists and marketing industry experts such as Oral McCook, Dr. Derrick Deslandes, Dr. Christopher Tufton, Paul Pennicook, Richard Chen and several representatives from strong brands including Red Stripe, Appleton, NCB and Coca Cola.
About Synergy Communications:
Synergy Communications is a leading edge brand marketing consultancy and corporate marketing training firm focused on creating and empowering world class marketing for profitable business growth and brand leadership.
For Press Inquiries Please Contact:
Mario Romans
Managing Partner
SYNERGY COMMUNICATIONS
Tel: (876) 755-2417
Mobile: (876) 564-3004
Website: www.synergycommunicationsja.com
